Univera Serve First® is a public charity dedicated to addressing the nutritional needs of at-risk children worldwide.


Univera Serve First began as the charitable arm of Univera, Inc., a nutritional supplements company. We are dedicated to channeling our scientific breakthroughs toward reducing malnutrition and improving the quality of life for the most vulnerable in America and around the world. We strive to demonstrate that healthful living begins at a young age, good health begins with good nutrition and Univera Serve First will be there to “bring the best of nature to humankind.”


Univera Serve First® encompasses the collection and distribution of financial contributions made by Univera Customers, Associates, Corporate staff, and the public at large.

Yes. Donations made by U.S. residents are tax-deductible.

99.8% of the donated money passes through to the charities that are carefully vetted by the board and help those in need. 

In addition, all the board, support people to the organization, and leaders donate 100% of their time to allow maximal impact of your dollars to help children and families that are in great need. 

The charity also partners with non-profit Vitamin Angels to ensure that your donations are handled in a responsible way. Vitamin Angels is a 7-time recipient of a 4-star rating (the highest rating available) from Charity Navigator for fiscal responsibility and generally ensures that more than 90% of donated funds go toward intended programs. So, you can certainly feel good that the gross majority of financial donations are going to reaching children in the field.


According to Charity Navigator: “Vitamin Angels consistently executes its mission in a fiscally responsible way, and outperforms most other charities in America. This ‘exceptional’ designation from Charity Navigator differentiates Vitamin Angels from its peers and demonstrates to the public it is worthy of their trust.”

The Charity must be approved by the Board. Once submitted, the Board will do their due diligence and once approved, will let you know. The basic qualification is that the charity must uphold our moto “Supporting Children and Families in need”.

Any public event qualifies ie: 5K, Yoga Class Fundraiser, Product Tasting, Wine Walk, Art Walk.

Please download and fill out these forms.