Images: © Matt Dayka/Vitamin Angels
Images: © Matt Dayka/Vitamin Angels

About

Univera Serve First® is a public charity dedicated to addressing the nutritional needs of at-risk children worldwide.

Univera carries on our founder’s legacy by bringing the best of nature to the youngest of humankind.

This purpose is woven into our company’s philosophy of sharing our resources and knowledge to make the world a better place for others. With years of research dedicated to capturing and delivering the healing power of plants, Serve First is uniquely positioned to deliver much needed nourishment to the growing bodies of young impoverished children.

A Fresh Approach

We work with various partners to ensure that the generous monetary donations made by Univera Associates, Customers, Corporate staff and the public at large go directly to those most in need.

For every dollar donated to Serve First, Univera matches the amount (up to $100,000 annually) or will provide financial contributions to agencies serving areas in greatest need of vital nutrition.

What We Believe

  • One of the most basic ways to begin improving quality of life is by improving quality of nutrition and nourishment.
  • Your generosity is never taken for granted as it sets the example for us in this collective endeavor to eradicate hunger.
  • We seek to set an example for strengthening the spirit of integrity, respect, and service in every community — wherever children are in need.
  • The first step to making a difference is believing that you can.

Servant Leadership

Univera Serve First® takes our charitable example from Bill Lee, owner of the ECONET family of companies, which includes Univera. One of the first humanitarian projects he approached through the business was to cultivate a rice plantation in the Maritime Province of Russia in order to send 400 tons of rice to feed those in North Korea suffering from severe famine.

We are dedicated to channeling the talents we’ve honed in the business world toward increasing nutrition and improving the quality of life for the most vulnerable in America and around the world. We are guided by the ideals rooted in the same humanitarian concerns that Bill Lee has always been attentive to: serving those who live on the margins – the underprivileged and often forgotten members of our communities. His dedication, leadership and optimism are what Univera Serve First hopes to provide our less fortunate neighbors.

We strive to demonstrate that healthful living begins at a young age. Good health begins with good nutrition, and Univera Serve First will be there to “bring the best of nature to humankind.”